Rebrand, Visual Design • guideline.com
Retirement for all at Guideline
I joined Guideline during an exciting time, as they were preparing to launch a full-fledged rebrand and an extensive OOH campaign to distinguish themselves in the retirement tech space.
Out-of-home campaign targeting 5 major cities across California 🏙️
Showcased our new brand at various conferences and partnered with cool companies like Gusto, QuickBooks, and Square 💸
Guideline Brand Studio aka Frog Fam ✨
In-house brand studio
Principal Designer: Matt Chalwell
Senior Visual Designer: Gary Tam
Visual Designer: Thao Nguyen
Visual Designer: Valerie Nguyen
Somehow, we all ended up wearing green this day. 🐸