Guideline is a retirement tech company on a mission to help everyone arrive at a secure retirement. They’ve built an easy, affordable retirement platform that prioritizes the needs of small business owners and their employees.

I worked closely with the marketing, sales, and legal teams to create and refresh marketing collateral and partnership assets, design paid ads and various print materials, revamp our marketing website, and initiate a comprehensive OOH campaign—all while building out and adapting to a new and evolving visual design language.

On the backend I self-initiated onboarding documentation and standardized a variety of design assets to help streamline our team’s processes.